MRKT 1301 - PRINCIPLES OF MARKETING

Minimum Credits: 3
Maximum Credits: 3
This course introduces students to marketing as an integral component of an effective business strategy to build valuable business partnerships and profitable customer relationships. Topics covered include the marketing environment, managing market information, consumer behavior, market segmentation, branding strategy, product development, pricing, distribution, integrated marketing communication, and marketing ethics.
Academic Career: Undergraduate
Course Component: Lecture
Grade Component: LG/SNC Elective Basis
Course Requirements: Prerequisite: UL and MGMT 0110

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