MRKT 1302 - ADVERTISING AND PROMOTION

Minimum Credits: 3
Maximum Credits: 3
This course applies the principles of marketing to the field of integrated marketing communications. Advertising is examined in terms of management, design, and media selection. Promotional tools including trade and consumer promotions, personal selling, and public relations are also emphasized. The focus is on integrating various strategies to develop a comprehensive advertising and promotion campaign.
Academic Career: Undergraduate
Course Component: Lecture
Grade Component: LG/SNC Elective Basis
Course Requirements: Prerequisites: MRKT 1301 Introduction to Marketing and completion of ENG 0101, ENG 0102, FS 0102, and the MATH competency

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