MARKETING RESEARCH
2018-2019 Bradford Campus Catalog
   

MRKT 1410 - MARKETING RESEARCH


Minimum Credits: 3
Maximum Credits: 3
This course presents an overview of marketing methodology, techniques, and issues. Survey design, data collection and analysis, interpretation of findings, and presentation of results are emphasized. Students make extensive use of Microsoft excel for data analysis in this course.
Academic Career: Undergraduate
Course Component: Lecture
Grade Component: LG/SNC Elective Basis
Course Requirements: Prerequisites: a course in statisitcs and completion of ENG 0101, ENG 0102, FS 0102, and the MATH competency


Click here for class schedule information.