CONSUMER BEHAVIOR
2018-2019 Bradford Campus Catalog
   

MRKT 1415 - CONSUMER BEHAVIOR


Minimum Credits: 3
Maximum Credits: 3
This course examines the fundamental areas of consumer decision-making processes within the context of an overall marketing strategy. Macro socio-cultural factors are examined along with a broad range of micro psychological influences on consumer behavior outcomes and choices. Consumer welfare, consumer research methodology, and marketing regulations are also discussed.
Academic Career: Undergraduate
Course Component: Lecture
Grade Component: LG/SNC Elective Basis
Course Requirements: Prerequisites: MRKT 1301 Introduction to Marketing and completion of ENG 0101, ENG 0102, FS 0102, and the MATH competency


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