INTERNATIONAL MARKETING
2018-2019 Bradford Campus Catalog
   

MRKT 1420 - INTERNATIONAL MARKETING


Minimum Credits: 3
Maximum Credits: 3
This course examines the international application of fundamental marketing principles. This includes social and cultural dimensions, economic environments, as well as political and legal considerations. Other topics include approaching global markets, utilizing a global marketing mix, and executing global strategic leadership.
Academic Career: Undergraduate
Course Component: Lecture
Grade Component: LG/SNC Elective Basis
Course Requirements: Prerequisites: MRKT 1301 Introduction to Marketing and completion of ENG 0101, ENG 0102, FS 0102, and the MATH competencyGeneral Education: Global


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