HOSPITALITY AND TOURISM MARKETING   [Archived Catalog]
2018-2019 Bradford Campus Catalog
   

HMGT 1370 - HOSPITALITY AND TOURISM MARKETING


Minimum Credits: 3
Maximum Credits: 3
This course will help students appreciate, develop, and manage marketing in the hospitality and travel industry sectors. The course will introduce basic concepts and skills in tourism marketing, and will address differences between tourism and other industries. Students will learn how marketing managers can position their products or destinations to capture customers.
Academic Career: Undergraduate
Course Component: Lecture
Grade Component: LG/SNC Elective Basis
Course Requirements: Prerequisites: Upper-Level Courses require completion of ENG 0101, ENG 0102, FS 0102, and the MATH competency


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