MEDIA ADVERTISING   [Archived Catalog]
2018-2019 Bradford Campus Catalog
   

COMM 1302 - MEDIA ADVERTISING


Minimum Credits: 3
Maximum Credits: 3
Survey of broadcast advertising including its history, government regulations and advertising theory. Special emphasis on issues surrounding current advertising methods.
Academic Career: Undergraduate
Course Component: Lecture
Grade Component: LG/SNC Elective Basis
Course Requirements: Prerequisites: Upper-Level Courses require completion of ENG 0101, ENG 0102, FS 0102, and the MATH competency


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