HPRED 1301 - SPORTS MARKETING

Minimum Credits: 3
Maximum Credits: 3
A survey of the principles and techniques used by professionals in the areas of sports information, marketing, and promotions. Course content will include the development of media relations and marketing plans, and the utilization of sport specific statistical information unique to athletic programs.
Academic Career: Undergraduate
Course Component: Lecture
Grade Component: LG/SNC Elective Basis
Course Requirements: Prerequisite: PR 0101 & MRKT 1301

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