CONSUMER PSYCHOLOGY   [Archived Catalog]
2018-2019 Bradford Campus Catalog
   

PSY 1316 - CONSUMER PSYCHOLOGY


Minimum Credits: 3
Maximum Credits: 3
This course draws from the fields of psychology, sociology, marketing, and economics to create a conceptual understanding of consumer behavior. Topics include decision making, perception, memory, attitudes, and social media.
Academic Career: Undergraduate
Course Component: Lecture
Grade Component: LG/SNC Elective Basis
Course Requirements: Prerequisites: Completion of PSY 0101 and all competencies is required before taking upper-level PSY courses


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