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MRKT 1410 - MARKETING RESEARCHMinimum Credits: 3 Maximum Credits: 3 This course presents an overview of marketing methodology, techniques, and issues. Survey design, data collection and analysis, interpretation of findings, and presentation of results are emphasized. Students make extensive use of Microsoft excel for data analysis in this course. Academic Career: Undergraduate Course Component: Lecture Grade Component: LG/SNC Elective Basis Course Requirements: Prerequisites: a course in statisitcs and completion of ENG 0101, ENG 0102, FS 0102, and the MATH competency
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