MRKT 1310 - MARKETING THE NEW VENTURE

Minimum Credits: 3
Maximum Credits: 3
Examines and applies the emerging form of marketing specifically used by small ventures. Its approach to marketing is formulated around six core elements: innovation, calculated risk-taking, resource leveraging, strategic flexibility, customer "intensity," and the creation of industry change.
Academic Career: Undergraduate
Course Component: Lecture
Grade Component: LG/SNC Elective Basis
Course Requirements: Prerequisites: Upper-Level Courses require completion of ENG 0101, ENG 0102, FS 0102, and the MATH competency

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