MRKT 1405 - MARKETING MANAGEMENT

Minimum Credits: 3
Maximum Credits: 3
In this course, students apply key concepts, analytic tools, and strategic approaches developed in previous marketing courses to successful marketing decision making. Specific problems associated with customer relationship management, advancement in technology, global marketing, and brand building are examined. Case study analysis is used extensively.
Academic Career: Undergraduate
Course Component: Lecture
Grade Component: LG/SNC Elective Basis
Course Requirements: Prerequisites: MRKT 1301 Introduction to Marketing and completion of ENG 0101, ENG 0102, FS 0102, and the MATH competency

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