2018-2019 Bradford Campus Catalog [Archived Catalog]
Broadcast Communications, BA
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Return to: The Division of Communications and the Arts
Contact: Professor Jeffrey Guterman, Program Director and Chair of the Communication and the Arts Division
(Television and Radio)
The communications major at the University of Pittsburgh at Bradford prepares students for careers in radio and television, careers related to the electronic media, and for graduate study. The comprehensive program combines a liberal arts background with specialized instruction in radio and television communication.
The communications student explores media history, message design and production techniques, advertising strategies, theories of communication, and programming and management principles. The program provides production training in radio and television, using professional-quality digital equipment both in the studio and in the field. Students engage in a number of audio and video projects while learning to use the technology needed for assembling effective electronic messages.
Graduates of the communications program are prepared for positions in media production, on-air performance, advertising, sales, and programming. The program includes internship opportunities at local and regional television and radio stations.
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